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Pardot

Pardot

$1,250/mo Growth Business & SaaS ✓ Verified
★★★★☆ 4.4

B2B marketing automation from Salesforce

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Business & SaaS AI Marketing & Content AI Custom AI

About this Tool

Pardot

B2B marketing automation from Salesforce

[ Skip to content ](https://www.salesforce.com/marketing/b2b-automation/?redirect=pardot.com#main-content)
![Brandy gesturing with an open arm towards a collage of Marketing Cloud Account Engagement interfaces.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/marquee-marketing-b2b-automation2.png?w=1016)
# B2B Marketing Automation
Boost revenue by aligning marketing and sales with B2B marketing automation software, built on the world’s #1 AI CRM. Make smarter decisions with unified customer data and build campaigns faster with trusted AI. Use Agentforce on the only platform that connects entire revenue teams across sales, marketing, and service.
[ Watch demo ](https://www.salesforce.com/form/marketing/b2b-marketing-sales-demo/?d=pb)
![](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-1.png?w=1024)
![](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-1.png?w=731)
## Drive efficient growth with B2B marketing automation on the world’s #1 AI CRM.
Build personalized end-to-end campaigns with Agentforce and seamlessly share data in real time across revenue teams. Increase lead and account conversion, all while measuring marketing impact.
## Deliver connected customer journeys and engage buyers across accounts.
### Lead Generation and Nurturing
Create landing pages and forms fast with AI and drag-and-drop builders. Segment leads and send them on [personalized](https://www.salesforce.com/marketing/personalization/guide/), [automated](https://www.salesforce.com/marketing/automation/guide/), cross-channel journeys. Use AI-powered lead scoring and grading to quickly nurture those leads. Trigger automated alerts to sales when a prospect is engaged.
[Learn more about lead generation.](https://www.salesforce.com/marketing/b2b-automation/lead-generation-guide/#1715669091790_7fo)
![Account Engagement landing page with an inb

Pros & Cons

✓ Pros

  • ✓AI Lead Scoring
  • ✓Workflow automation
  • ✓AI-powered features
  • ✓Browser-based — no install required

✗ Cons

  • ✗No free plan — paid tiers only
  • ✗Some advanced features may require higher-tier plans

Key Features

🤖

AI Lead Scoring

🔧

Marketing Automation

🔧

Email Marketing

🔧

Lead Nurturing

📊

Analytics

🔗

CRM Integration

🔧

Account-Based Marketing

🔧

Campaign Management

📋 Scripts & Prompts for Pardot +

Copy these AI-powered scripts to get maximum value from this tool. Sign up free to copy.

📄 Template
What is a prompt?
Intermediate ⏱ 10 min
A prompt, sometimes referred to as context, is the text provided to a model before it begins generating output. It…
📄 Template
Hidden Prompts
Advanced ⏱ 10 min
> :warning: Always assume that any content in a hidden prompt can be seen by the user. In applications where…
📄 Template
Tokens
Intermediate ⏱ 10 min
If you thought tokens were :fire: in 2022, tokens in 2023 are on a whole different plane of existence. The…
🔓 Sign Up Free to Copy Free forever · No credit card
📄 Template
Prompt Hacking
Advanced ⏱ 10 min
Prompt engineering and large language models are a fairly nascent field, so new ways to hack around them are being…
🔓 Sign Up Free to Copy Free forever · No credit card
📄 Template
Teach a Bot to Fish
Advanced ⏱ 10 min
Sometimes you’ll want the bot to have the capability to perform actions on the user’s behalf, like adding a memo…
🔓 Sign Up Free to Copy Free forever · No credit card
📄 Template
Embedding Data
Advanced ⏱ 10 min
In hidden contexts, you’ll frequently want to embed all sorts of data. The specific strategy will vary depending on the…
🔓 Sign Up Free to Copy Free forever · No credit card
🔐 Browse All Scripts in the Vault →

🔌 MCP Servers for Pardot +

Connect these MCP servers to give Claude, Cursor & Cline superpowers with this tool. Sign up free to copy install commands.

🔌
solon
Intermediate ⭐ 2,715 📱 Claude Desktop, Cursor, Continue.dev
🔥 Java enterprise application development framework for full scenario: Restrained, Efficient, Open, Ecologicalll!!! 700% higher concurrency 50% memory savings Startup is 10 times faster. Packing 90% smaller; Compatible with java8 ~ java25; Supports LTS. (Replaceable spring)
GitHub
🔌
MonadsAG/capsulecrm-mcp
Intermediate 📱 Claude Desktop, Cursor, Continue.dev
📇 ☁️ Allows AI clients to manage contacts, opportunities and tasks in Capsule CRM including Claude Desktop ready DTX-file
🔓 Sign Up Free to Install
🔌
MMiddayWith the Midday MCP you can manage your business directly from tools like Cursor and Claude, features including: - Track time - Manage invoices - View reports like burn rate/expenses and more - List latest transactions - Plus 59 more tools Generate an API key in the Midday Dashboard.MCP13 installs
Intermediate 📱 Claude Desktop, Cursor, Continue.dev
🔓 Sign Up Free to Install
🔌
NexOrganizational context & memory for AI agents. Connect email, CRM, Slack, meetings, and 100+ tools into one knowledge graph via 47 MCP tools.MCP
Intermediate 📱 Claude Desktop, Cursor, Continue.dev
🔓 Sign Up Free to Install
🔌 Browse All MCP Servers →

🤖 AI Agents for Pardot +

Pre-built automation agents that work with this tool — import in one click. Sign up free to access.

🤖 CLAUDE CODE
Business
👆 Manual
Explore agent skills for business applications, e-commerce, payments, and CRM systems. Features tools for building business workflows, payment integration, customer management, and enterprise application development. Most StarsRecently Updated [feishu-perm.md332.0k![openclaw](https://avatars.githubusercontent.com/u/252820863?v=4)from "openclaw/openclaw"Feishu permission management for documents an
https://skillsmp.com/categories/business
⬇ Import Agent Docs
🔄 N8N
8925 Workflow Automation Templates
👆 Manual
[AI ](https://n8n.io/workflows/)[Sales ](https://n8n.io/workflows/)[IT Ops ](https://n8n.io/workflows/)[Marketing ](https://n8n.io/workflows/)[Document Ops ](https://n8n.io/workflows/)[Other ](https://n8n.io/workflows/</workflows/categories/
https://n8n.io/workflows/?categories=ai
🔓 Sign Up Free to Import
⚡ ZAPIER
4 ways to use marketing automation to grow your business
👆 Manual
Read More
https://zapier.com/apps/categories/marketing
🔓 Sign Up Free to Import
⚡ ZAPIER
Top Sales & CRM Apps
👆 Manual
1 - 22 of 1832 Sales & CRM apps by most popular * [![Google Forms logo](https://zapier-images.imgix.net/storage/developer_cli/82ee79efa898e62c2c8b71187e09fb91.png?auto=format&ixlib=react-9.10.0&q=50&fit=crop&h=20&w=20)![Google Forms logo](https://zapier-images.imgix.net/storage/developer_cli/82ee79efa898e62c2c8b71187e09fb91.png?auto=format&ixlib=react-9.10.0&q=50&fit=crop&h=30&w=30)Google FormsG
https://zapier.com/apps/categories/sales-crm
🔓 Sign Up Free to Import
🤖 Browse All AI Agents →

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Who Is This For?

👤

Marketers

Tags

Business & SaaS Marketing & Content Paid Web

Frequently Asked Questions

Pardot is available as $1,250/mo growth. Visit the tool's website for the latest pricing details and plan options.

Visit the Pardot website to check whether a free tier or free trial is available.

Pardot is available on Web. Check the official website for the latest platform support.

Many tools offer free trials to let you test before subscribing. Check the Pardot website for current trial availability and duration.

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