Pardot
Salesforce's AI B2B marketing automation with Einstein AI for predictive lead scoring
About this Tool
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# B2B Marketing Automation
Boost revenue by aligning marketing and sales with B2B marketing automation software, built on the worldโs #1 AI CRM. Make smarter decisions with unified customer data and build campaigns faster with trusted AI. Use Agentforce on the only platform that connects entire revenue teams across sales, marketing, and service.
[ Watch demo ](https://www.salesforce.com/form/marketing/b2b-marketing-sales-demo/?d=pb)


## Drive efficient growth with B2B marketing automation on the worldโs #1 AI CRM.
Build personalized end-to-end campaigns with Agentforce and seamlessly share data in real time across revenue teams. Increase lead and account conversion, all while measuring marketing impact.
## Deliver connected customer journeys and engage buyers across accounts.
### Lead Generation and Nurturing
Create landing pages and forms fast with AI and drag-and-drop builders. Segment leads and send them on [personalized](https://www.salesforce.com/marketing/personalization/guide/), [automated](https://www.salesforce.com/marketing/automation/guide/), cross-channel journeys. Use AI-powered lead scoring and grading to quickly nurture those leads. Trigger automated alerts to sales when a prospect is engaged.
[Learn more about lead generation.](https://www.salesforce.com/marketing/b2b-automation/lead-generation-guide/#1715669091790_7fo)
![Account Engagement landing page with an inb
Key Features
Einstein AI Lead Scoring
Predictive Insights
Email Marketing
Lead Nurturing
Account-Based Marketing
ROI Reporting
Salesforce CRM Integration
Engagement Studio
๐ Scripts & Prompts for Pardot
Copy these AI-powered scripts to get maximum value from this tool. Sign up free to copy.
๐ MCP Servers for Pardot
Connect these MCP servers to give Claude, Cursor & Cline superpowers with this tool. Sign up free to copy install commands.
๐ค AI Agents for Pardot
Pre-built automation agents that work with this tool โ import in one click. Sign up free to access.
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Who Is This For?
Marketers
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Frequently Asked Questions
Pardot is available as $1,250/mo growth. Visit the tool's website for the latest pricing details and plan options.
Visit the Pardot website to check whether a free tier or free trial is available.
Pardot is available on Web. Check the official website for the latest platform support.
Many tools offer free trials to let you test before subscribing. Check the Pardot website for current trial availability and duration.