Make (Integromat)

Make, formerly known as Integromat, is a visual automation platform developed by Celonis. It lets individuals and teams connect apps and services through a drag-and-drop scenario builder, triggering actions across tools without writing code. It is aimed at small business owners, marketing teams, operations managers, and developers who want to automate repetitive workflows between the software they already use.

How Make (Integromat) works

Make centers on a concept called scenarios. A scenario is a visual flowchart where you connect modules, each representing an action in an app. You choose a trigger, such as a new row in a spreadsheet or a form submission, and then chain a series of steps that follow. The platform supports branching paths, filters, and iterators, so a single scenario can handle conditional logic and process data in bulk. The AI Scenario Builder can generate a starting scenario from a plain-language description, which reduces setup time for common use cases. Transformations let you reformat data, map fields between apps, and perform calculations inline. Error handling is built into the scenario editor, so you can set fallback routes when a step fails rather than letting the whole workflow break silently.

Strengths

• Visual clarity: The canvas-based editor makes complex multi-step automations easier to read and audit than list-based tools. You can see the full data flow at a glance.
• Deep data transformations: Make exposes more control over data formatting and manipulation within the builder than many competing tools, useful when the source and destination apps do not share the same data structure.
• Broad integration library: With connections to more than 1,500 apps, most common business tools have native support, and an HTTP module covers services that do not.
• Flexible error handling: The ability to define what happens when a module fails, including retrying, skipping, or routing to an alternative path, makes automations more reliable in production.
• Accessible free tier: The free plan allows users to build and run scenarios, which lowers the barrier to testing the platform before committing to a paid plan.

Limitations

• Learning curve on complex scenarios: The visual builder is intuitive for simple chains, but scenarios with many branches, routers, and iterators can become visually cluttered and harder to maintain.
• Operation limits drive cost up: Pricing is based on the number of operations (each module run counts as one operation), so high-volume automations can consume a plan’s quota quickly and require upgrading.
• Execution speed: Free and lower-tier plans run scenarios on a polling interval rather than instantly, which means there can be a delay between a trigger event and the automation completing.
• Documentation gaps for niche integrations: While the app library is large, some connectors have limited documentation and may require trial and error to configure correctly.

Who it is for

Make is a strong fit for operations and marketing professionals who need to move data between multiple platforms on a schedule or in response to events, without involving a developer for every change. It suits teams running e-commerce, lead generation, or client reporting workflows where data from one tool needs to feed another automatically. Freelancers and agencies that manage automations for clients also use Make because scenarios are portable and can be shared. It is less suited to users who only need simple two-app automations, where a lighter tool would cover the need without the overhead of learning Make’s data model.

How it compares

Make sits in the automation category but connects to productivity tools across many functions. If your goal is cleaner written output in the documents your automations produce, pairing Make with a writing assistant like Grammarly can cover the gap Make does not address. For teams where task management is the core need and automation is secondary, a purpose-built tool like Todoist offers a more focused experience, though it does not replace Make’s ability to orchestrate data across unrelated apps. Make’s real differentiator is depth of control over data flow, which makes it more capable than simple two-step automation tools but also more involved to set up correctly.